Help Me To Track!

Dear Affiliate Program Owner,
Dear Too Much Media (the NATS guys),

why are there just statistics for me to watch? Why are there no APIs that I can use to help me optimize my efforts?

I’ll just give you a simple example: We all know that we don’t want people to click on free content. If we send users to a hosted gallery it’s not our goal to have them click on the images and leave. We want them to join the website and pay real money. That’s not just what we affiliates want, that’s also what program owners want.

But how do we find out which galleries work and which don’t? It’s a fact that some galleries convert better than others. But right now there is no way for me to find out which ones are better than others.

Well, theoretically I could manually create a campaign for each hosted gallery and then (manually) check the stats of each. Not good!

What I would love to see: When I set up a campaign I want an additional setting where I can enter a URL that you can callΒ  and when I send a visitor to a link I want to be able to add an additional tracking ID.

From there it’s quite simple:

Let’s assume I have a database with gallery links and I have a website that picks 10 of these galleries and shows them to visitors.

Now a visitor clicks on one of them. I send the visitor to this link:

http://membersite.foo/gallery/?nats=abc&tt=14×5

… where I decided that I create a tracking code (tt) that contains the ID of the gallery that I use (14) and the position of the link on my page (5th link from top). This code could be anything, though.

The visitor gets to see the gallery – and in the background the affiliate program server does a http request to my server to a url that I previously specified:

http://my-url/bla?tt=14×5&type=incoming

There: I know that the visitor actually got to the page. When the visitor stops there – that’s it for me. I just tracked a “click-through”.

But if the visitor continues the affiliate program server should sent some other tracking requests to me. For example:

http://my-url/bla?tt=14×5&type=join – Every time a visitor hits the “join” page
http://my-url/bla?tt=14×5&type=signup – Every time a visitor signs up

See where this is going? Now I can track how many visitors that I sent to a specific gallery actually pay money. No question: A gallery/link that makes the most money per user will be a link that I will show more often.

It’s not hard to do – so why don’t you just make it happen? That would really help to make things great. πŸ˜‰

Thank You,
Your Affiliate Webmaster